Client Forward-Calculating Marketing Mix Modeling Software

Scientific simulation tool for economic marketing metrics in research and teaching

You can test how the software works beforehand at MyStrategyPlan.me.

“Only official academic domains are permitted (e.g. .edu, .de, .ac.uk). Private providers will be removed”

Please enter your title (Professor, Lecturer, or Assistant) after your surname when registering.

Important: All registrations are verified.

Student accounts (including email domains containing "stud." or "student.") will be deleted.

Students: Please visit MyStrategyPlan.me.

YourValidator calculates a marketing mix deterministically. You enter channels, budgets and assumptions;

the tool shows what they imply month by month. It does not search for an optimum and does not claim any effect.

It is not a marketing mix model, but a transparent calculation that students and researchers can follow step by step.

Saturation per channel with the Hill function, anchored to your own values at your reference budget
Marginal cost and break-even budget for every channel
Time effects: ramp-up curve, seasonality, halo between channels with lag and decay,
and action channels (flights) for trade fairs, events or yearly campaigns
Goal back-calculation: the budget per channel a target number of customers would require
Break-even, CLV and sensitivity analysis for the full strategy
Source of values per channel: measured, experience-based or estimate
Plan comparison and PDF report with all assumptions listed
Optional AI support with your own API key: fills in starting values marked as estimates; it does not calculate

Professors, lecturers and research assistants receive the full Pro version free of charge.

Registration requires an official university email address, for example .edu, .ac.uk or a university domain such as uni-hamburg.de.

Please add your title (Professor, Lecturer or Assistant) after your surname.

Every registration is verified; addresses from private email providers and student accounts (domains containing “stud.” or “student.”) are removed.

Your email address is used only to verify and manage your access.

Students use the software on the student platform MyStrategyPlan.me. You can also try the tool there before registering.

Commercial use: YourValidator.de and YourValidator.com.

Your planning data stays in your browser. It is not transferred to YourValidator. If you use the optional AI functions,

your browser sends the request with your own API key directly to the provider you have chosen.